'You cant force someone to be healthy' - Research!

Found this advert / campaign poster while doing some research ... great use of typography and very good style aswel ... enjoy!

I like it because it keeps the same font / type style, although as the sentence goes on ... the weight of the text gets less and less, this relates so well to the meaning of this whole poster!  Although it is one of the simplest pieces I have seen its one of the best!

Love x