Through out the development of this project, I have been focusing and heavily researching how being a student; you are in constant debt (unless ya minted likeeeee) this is how 'IOU' came about. I decided after my initial plans to make a leaflet with survival tips and tricks and an IOU Voucher booklet that not only was I building a final product, but without realizing I was also developing a brand. This is why I have decided to include a poster and a T-Shirt in each pack I produce.
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